Tech Startup Brand Design: Creating a brand identity that aligns with your brand strategy By now, hopefully you have a good understanding of what makes up brand foundation, brand positioning and brand messaging. These are all the aspects of your brand strategy, the distinguish step in the D.A.C system. …

Godin recognised that there had been a trend shift in the marketing world in response to a change in what was important to audiences. What a company was selling didn’t matter as much anymore. …

What makes tech startup branding great? Think about it for a minute. What is it that makes some tech brands so influential, so popular, so memorable, whilst countless other tech startup brands fail to make any kind of impact? Is it the logo? Would Apple be where they are today…

Tech Brand Positioning: Distinguishing Yourself in a Competitive Market Welcome back to the 3 Colours Rule blog! This week, I want to focus on something that I feel gets overlooked when discussions on tech branding are held: tech startup brand positioning. It probably won’t shock you when I tell you that the tech market is crowded. Like, really crowded…

How to Find Your USP “What makes your business unique?” is the most asked question when you pitch someone about it. In Marketing terms, they are asking about your Unique Selling Point/Proposition, USP. The USP is not about being the best, it is about being different. It is important to know what differentiates your brand…

The global marketplace offers vast opportunities for tech brands that are planning to incorporate internationalisation into their marketing strategy and seeking to source their products/services worldwide. Learn how to have a successful internationalisation of your tech brand. Technology businesses that set out to expand their brand internationally have varying objectives…

Scaling a business is always a growth issue. It allows businesses to steer challenges in the right direction and expand. Find out how to scale your tech brand successfully according to RingCentral. To fully understand how to scale a tech brand successfully you need to understand the difference between growth and scale. Growth is when business revenue is increasing by adding new resources. Hereby, resources can be assets, technology, new…

How to increase customer engagement for your tech brand Digital transformation is the integration of digital technology into all areas of a business. This results in fundamental changes in how a business operates and the value they deliver to their customers. Technology has transformed consumer habits. Mobile devices, apps, machine learning, automation and much more allow customers to get…

How to create a good tech logo Why having a good logo is important, especially in tech A good tech logo is essential for your company’s visual identity, it is a reference point and conveys your image through it. The design you give to him represents the purpose and meaning of your brand. It is often the first step in any communication process. …